Nexa Crowdfunding Plan 2023 and Onwards

The Challenge

We are competing with well resourced entities.

Nexa took the completely fair-launch approach, meaning there was no ICO, pre-mine, dev-tax, team allocation or VC funding. Every NEX in existence was fairly mined. This is incredibly important for creating a coin that will back a new global financial network.

On the other hand, it does mean that Nexa will be at a disadvantage to other much larger cryptocurrencies that did an unfair-launch. They have large budgets to put towards marketing activities.

Bitcoin Unlimited is providing some funding to cover marketing activities, but as a technology-focused organisation it’s priority is not marketing and it is likely sensible that it stays this way to make sure Nexa receives as much resources as possible into the technology.

While we believe we can be much more resource efficient than our competitors we will still need more resources than we currently have.

Nexa needs a strategy to make sure it can compete with the bigger and well-funded competitors if we are to achieve our stated goals. More about that later in this article.

Our Achievements So Far

We’ve been exceeding all our goals.

We have already achieved a huge amount of progress. In fact, we released a comprehensive growth plan at the start of the year, and we are thrilled to report that we have met and even exceeded every goal outlined in that plan by a great margin.

Our team has been working tirelessly to develop and implement new strategies, features, and partnerships to help drive the growth and success of our project. With each passing day, we are getting closer to our ultimate goal of becoming a leading player in the world of cryptocurrency and blockchain technology.

Original Goals & Achievements

	End 2022	Mid 2023	End 2023	Mid 2024
Discord Members Goal	3,000	6,000	10,000	20,000
Discord Members Actual	5,100	10,700 (10.04.23)
Telegram Members Goal	1,000	4,000	8,000	15,000
Telegram Members Actual	3,300	6,400 (10.04.23)
Twitter Followers Goal	1,000	8,000	20,000	40,000
Twitter Followers Actual	4,900	28,400 (10.04.23)

The Future We Want to Achieve

Gain the usage and market share that Nexa deserves.

Nexa’s primary goal is to provide a foundation for the world’s financial services all on one blockchain and while relying mostly on battle-tested technologies.

We have the resources and knowledge to make this happen in terms of technology, but a cryptocurrency is not just technology, it is also a social network. Without people using the technology it is not providing value to anyone. In fact, the more people use the network, the more useful it is for every user.

We need to make sure as many people and businesses as possible are aware of and using the Nexa network to truly change the global financial system.

The Solution

Build a war chest which grows in strength as we succeed.

To achieve this revolution we need to accumulate a war chest of funds that will allow us to compete with larger competitors. As we continue to succeed in our goals and the value of Nexa’ increases, this treasury will also grow in value and allow us to make more people aware of Nexa and massively grow our user base. More about this later in the article.

Goals

What we aim to achieve.

It’s important that we have concrete goals to achieve with these resources and are easily able to track our progress. These are the key metrics we will use to make sure we are on target to grow Nexa. By reaching those targets, the treasury hold will likely increase in value providing us more resources to grow potentially even beyond those expectations.

Metric	JUN 23	JUL 23	AUG 23	SEP 23	OCT 23	NOV 23	DEC 23	JAN 24
SOCIAL MEDIA	——	——	——	——	——	——	——	——
Followers	40k	45k	52k	61k	72k	85k	100k	117K
Engagements	22k	24k	28k	34k	42k	52k	64k	78k
Impressions	1.5m	1.6m	1.8m	2.1m	2.5m	3.0m	3.6m	4.3m
COMMUNITY	——	——	——	——	——	——	——	——
Members	19K	22k	26k	31k	37k	45k	55k	67k
Messages	40k	45k	52k	61k	72k	85k	100k	117k
Retention	30%	32%	34%	36%	38%	40%	42%	44%
USAGE	——	——	——	——	——	——	——	——
Wallet Downloads	5k	6k	8k	11k	15k	20k	26k	33k
Average Block Size	20KB	25KB	33KB	42KB	53KB	66KB	81KB	100KB
Nexa.org Traffic	80k	90k	105k	125k	150k	180k	215k	255k
TRADE	——	——	——	——	——	——	——	——
Volume	$5m	$7m	$10m	$14m	$19m	$25m	$32m	$40m
Market Cap	(private)	(private)	(private)	(private)	(private)	(private)	(private)	(private)
On-ramps	5	5	6	6	7	7	8	8

Funding Goal

What resources we need.

Our current goal is to crowdfund 10B NEX by the end of April.

If every holder could contribute 1 or 2% of their Nexa holding, then we will easily achieve the goal set. Another example is, that if 1000 users could contribute 10M NEX, or 500 users 20M NEX the goal will be reached.

We’d appreciate if everybody could donate 1 or 2% of their NEX holdings, to make this possible. For instance, if you hold 100M NEX then contribute around 2M. If you hold 1B then contribute around 20M.

S_hort & longer-terms._These funds will be spend over the years to come, with some being spend during the rest of 2023, but the majority after this year.

The short-term budget

for the rest of 2023 we will allocate 15% of the total sum that is crowdfunded, and at the end of the campaign, this 15% will get converted into a stablecoin like USDC to lock-in the budget and make sure the strategy can be executed as planned. Of course, this will be done in a way the market isn’t reacting to this, for instance, by exchanging OTC with respective known and long-term community members.

Each item in the budget will be ordered by priority and as the funding comes in, 15% of it will cover an increasing number of budget items in the list you can find underneath at “Strategy”. We will do our utmost to provide clarity to the community about when and where the funds are spent via updates on the official channels.

The long-term budget

As our project and community continue to grow, we recognize the importance of having a long-term budget in place to support our future plans and ambitions. With this in mind, we have reserved a significant amount of funding in the treasury, which we believe will provide us with the resources we need to compete with the bigger currencies and achieve our goals.

For instance, at current market conditions, 8.5B NEX (10B — 15%) is worth approximately $200k. By locking this value in the treasury for the years to come, and Nexa grows into the top 100, the market value will potentially increase, which will make the current crowdfunding worth a multifold of its initial. This will give us the ability to apply for top-tier marketing activities and exchanges, which will help us to reach a wider audience and achieve an even greater success.

Strategy

W_hat will we do with the funds._

For the rest of 2023 we will be experimenting with a number of different programs to bring awareness to Nexa and discover the most high ROI methods of doing so. Of course, we have certain strategies that are already in place and working well, that could be utilized even better by having additional resources.

If the donation threshold of 10B NEX is fully met, we will spend $50,000 on numerous marketing campaigns as detailed below. Might the threshold not been met, then we will allocate max 15% of the total donation pool and prioritize budgets accordingly. Underneath you find the items and budget based on a fully met threshold, but please find more in-depth details in the additional comprehensive marketing-plan that we will release early next week:

Item	Budget	Achieved
Written content program	$4,000
Online Ambassador Program	$4,000
Community rewards	$2,000
Social media rewards	$2,000
Marketing Software	$1,000
Moderator reward program	$5,000
Marketing team rewards	$12,000
Competitions	$2,000
Videos	$5,000
In-person Meetup Network	$8,000
Key sponsored content	$5,000
TOTAL	$50,000

At the end of 2023 we will assess the knowledge gains from our marketing campaigns over the year and will adjust our strategy based on this and the technology plans for Nexa in 2024.

This strategy of course is depending on time, marketing conditions and similar. We are not in favor of spending funds when the overall conditions ask for a reserved approach, as much that we are not in favor of being reserved, when a pro-active approach is needed. You can count on the best decision taking in this matter.

Community Gift

As we value every single donation, big or small, soon or later, we believe it is important to give back to the community that has supported us. We understand that donations are essential for the future growth of Nexa, as they are the roots in the soil that we need to establish in order to compete with the higher ranked crypto currencies.

That’s why we want to take this opportunity to express our gratitude for your continued support and generosity. We decided that if the threshold goal of 10B is fully met, the Nexa Community & Marketing team including a couple well respected and long term NEX holders, will fully fund a new centralized exchange (CEX) — note that this will be fully funded separately from the crowdfunding campaign and only if the 10B NEX crowdfunding threshold is met.

The requirements for the exchange are that it will;

• be a top 20 CoinGecko exchange, top 15 in volume,
• have formal permits in the USA,
• provide more on and off-ramp options for our users,
• have at least 500,000 followers on Twitter,
• provide a co-marketing campaign,
• have no requirement for us to provide ‘marketing tokens’,
• have minimal market maker requirements,
• have a daily trade volume of at least $500m.

Hence, we encourage you to keep donating and helping us achieve our goals. Together, we can build a stronger and more vibrant community, and ensure the long-term success of Nexa.

We believe that our success so far is a testament to the hard work and dedication of our team, as well as the support and feedback of our loyal community. Thank you for being a part of this exciting journey with us!

Next Steps

What to do next.

Contribute — Contribute NEX to the crowdfunding campaign, ideally 2% or more of your holding to ensure we reach our goal. Below is the Nexa crowdfunding address.

nexa:nqtsq5g537fcf6z85pgwk4my5e5ddmypa2sm47mkzavt6zky

Promote — Let others know you contributed and that they should too. Spread the word on social media.

Get involved — There’s tons of things to be done to build the Nexa economy. If you have talent, we need you to come and build with us.